According to the latest research, Web 2.0 is here to stay, drawing in significant percentages of users with engaging content and social networking capabilities. Guidance, a web tech consulting firm, and market research company Synovate conducted a joint survey of 1,000 online consumers.
The most dramatic findings were the 60% of consumers who were attracted to sites that offered Web 2.0 features, such as customer product recommendations, dynamic content, social networking components.
Overall, customers seemed to enjoy feeling like they were part of a community and exchanging views on products with fellow customers. The results of the study will undoubtedly impact the way shopping sites continue to develop in the 21st century.