Bounded Rationality in H1N1 Decision Making

The myth of the Rational Person is an issue that plagues game theory and economics. It is also clearly an issue across many analytical and decision making models in social theory. What is interesting about the issue is when people try to rationalize decisions using flawed inputs.

For example, the media is notorious for reporting inaccurate or irrational information on subjects such as H1N1 influenza immunization. And the coffee shop talk often revolves around this contemporary issue.