skepticism

Dell and $3 million in Sales via Twitter... Who Cares?

Dan's picture

Social Media Marketers all over the Internet are drooling over themselves at Dell's claims that they made $3 million dollars in sales via Twitter all for $0 cost. They're using these stories as testimonials to convince big brands that social media marketing is right for them. Statements like "Twitter Earns Brands Millions - For Free" are typical of their claims.