Wildcatting

Some time ago I watched a great video from Guy Kawasaki about the Truemors site and how he created it with a very modest budget (something like $12,000) then sold it to NowPublic. Other than the idea of Truemors, I really didn't see anything in it that was technologically phenomenal or really all that expensive (at least nothing we couldn't replicate in a few days). I know a lot of entrepreneurs will lament the fact that he didn't spend a lot of money and then turned it into a success, but remember that we're talking about Guy Kawasaki here...