FEATURE-RICH MUSIC COMMUNITY MEETS FANS GROWING TECHNOLOGY NEEDS

CAMARILLO, CA, March 25, 2008 – Incendia Media launches a new feature-rich Music Community RoryMusic.com for up-and-coming pop artist Rory Uphold. Looking at the continued evolution and issues within the Music Industry, Incendia Media built Rory’s music community to meet fans expanding needs and desires. While being capable of handling the distribution and marketing handled by record labels in the past.

Features such as a full-functioning social network, artist and fan blogs, mobile media, online karaoke, mobile capable widget, SMS promotions, and free download promotions for the Phase I launch. Phase II is slated to include special edition download music and media packages, fan uploaded pictures and video, mobile video, and live video feeds.

Incendia Media started by looking at the Music Industry as a whole and how they could address or fix as many issues as possible. Balancing the needs and desires of the fans and finding a sustainable business model for the artist was essential. RoryMusic.com will allow users and fans to participate with Rory and her music on a very interactive level. One of the many great features is Rory’s SMS / Cell interactive campaigns, during performances fans can text and/or call to speak with Rory and get special backstage access or win free giveaways.

“We love music and technology, and look to build a community that will give artists the tools they need to succeed in this constantly changing environment” states Rob Wickens, Incendia Media’s Director of Marketing. “We especially want to give artists a way to make a living from their music”. Incendia Media’s sites are developed with the latest in SEO Technologies and backed by a proven proprietary marketing mix to quickly increase traffic and revenues.

Following the changing tides of music, in the past year we have seen Radiohead launch their album “In Rainbows” online without a record label and allowing fans to pay what they want for the album. Nine Inch Nails recently followed a similar path releasing their latest album Ghosts I-IV without a record label. Ghosts I-IV was offered in various multimedia packages including MP3’s, album artwork, special editions and more ranging in price from Free - $300, with the 2,500 unit, $300 ultra-deluxe package selling out in a few weeks. The album generated $1.6 Million is sales the first week and continues the changes evident throughout the record industry.

Incendia Media is integrating multimedia packaging and many additional cutting edge offering to set RoryMusic.com one of the pioneers in the future of music distribution and artist promotion. CDM Entertainment, Rory’s management and Rory have collaborated with well-know artists E-40 and Elon on two songs from her new EP “Catch Me If You Can”. Colby O'Donis and Rory are working on a new song in the studio hot on the release of his new video "What You Got".

RoryMusic.com is poised with all of the tools an up-and-coming artist could hope to have. Now it time when the music and artist will speak for themselves and fans will be made and kept the good old fashion way, through talent, hard work and solid planning.

About Incendia Media:
Incendia Media is a next generation online media and publishing company that specializes in building targeted advertising audiences through niche specific social networking sites. We create real communities around authentic brands that emotionally connect with our users.

The Music Revolution is coming…http://www.inspiradomusic.com/

With offices in the USA and Canada, please visit us online at http://www.incendiamedia.com

MEDIA CONTACT:
Incendia Media
(805) 277-4710
media-contact AT incendiamedia.com
http://www.incendiamedia.com

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