Keeping Your Personality In Business with Mens Career And Lifestyle Social Network

For the guy who doesn't want to lose his personal style while learning how to climb the career ladder.

OJAI, Calif., October 24, 2008 - Times are changing on the professional landscape, men don't have to sacrifice their personal style in business any more. Brofessional.com, a mens career and lifestyle social network was developed to educate the man who wants to work in a professional environment without losing his own personal "bro" style, attitude and skills. It includes great advise on key information needed to succeed in business including business etiquette, current style and fashion trends, relevant current business news, all centered on a feature-rich social network. Networking is also key here, giving members access to their career minded peers, others who have succeeded in business as well as top companies and jobs listings.

The concept of the site started as a bit of a joke, when the founders of Incendia Media were preparing for business meetings they often did not dress with the typical conservative suit and tie. "Being able to dress in our own style at work and during meeting was always key for our company. If a meeting was setup and we could wear jeans with dress shirts and jackets we called the look 'Brofessional'. said Rob Wickens, Director of Marketing for Incendia Media.

When researching online for information about keeping personal style in business and other career information to help men succeed, it quickly became apparent to the Incendia Media team that their was a need. Brofessional's strategy is to be a place guys would come back to each day for quick, relevant, easy to digest information and network to advance their own career. It is also a resource they can come to for last minute information like the best place to take clients to dinner or how to get a stain out of your jacket. Products and product review are also a big part what Brofessional offers "We kept getting questions about where to find things like cool cloths, and the next hot electronics" said Rob. The team of original content contributors is constantly researching and adding information from questions they get from members.

Brofessional.com is the first of many fashion and career oriented social networks being launched by Incendia Media. Resources for the career oriented woman is also a under-served niche online that the team at Incendia Media is addressing in the near future. Elyse Moretti, Incendia Media's Senior Content Contributor said "After seeing how helpful Brofessional has been for its members, the girl network is sure to be a hit."

About Incendia Media:
Incendia Media is a next generation online media and publishing company that specializes in building targeted advertising audiences through niche specific social networking sites. We create real communities around authentic brands that emotionally connect with our users. We create the technology for social networking and develop authoritative, content driven, high traffic web site properties, while building significant brand equity.

With offices in the USA and Canada, please visit us online at http://www.incendiamedia.com

MEDIA CONTACT:
Incendia Media
(805) 277-4710
media-contact AT incendiamedia.com
http://www.incendiamedia.com

- END -