FOR IMMEDIATE RELEASE:
CAMARILLO, CA, January 8, 2008 - As web advertising steadily increases advertisers are finding it increasingly difficult to reach a targeted market. Incendia Media is creating highly targeted, niche specific web properties that allow advertisers to effectively reach their target demographic.
Seen as a next generation online media and publishing company, Incendia Media is developing and launching new niche web properties currently focusing on the Health and Fitness, Fashion, Music, Entertainment and Technology markets.
With years of experience the Incendia team had been involved with the growth of the web and is now using that experience to launch its own web properties or joint venture web properties. Their ability to identify rapidly growing and/or large niche opportunities is joined with its core foundation in Web Development, Brand Development, SEO and Online Marketing, Content Production and System Design and Administration. Their sites are designed for rapid traffic increases and offer advertisers both traditional and emergent online marketing such as integrated video advertising.
One of their sites, MyFitTribe.com has a loyal following of dedicated health and fitness members who visit and stay on the site for extended periods of time with above-average page views. Their video exercises, video product reviews and extended video network through channels such as Miro and YouTube give advertisers a far greater reach and are retaining viewers for much longer than rates typically found on general social networks such as MySpace, Facebook.
Incendia Media's latest project slated for re-launch in late February 2008 is GossipGirls.com, a property we have been working with for the past year. Incendia Media has been instrumental in growing traffic to over 30,000,000 per month. Dan Pothier, Incendia Media's Director of Technology has worked closely with Gossip Girls to develop successful SEO and online marketing states that "even in a crowded online market a niche like celebrity gossip presents opportunities for huge growth- many of the sites within this market are using old technology and poor branding allowing Brand Technologies, Incendia Media and GossipGirls.com to consistently gain market share over its competitors". Dan's past experience includes developing technologies for Opera ASA's wireless search (one of the first mobile search applications), MyFitTribe.com (a fast growing fitness social network) and Rawhide, Inc. Internet search (one of the world's first and largest CPC networks).
Projections from eMarketer.com predicts that online advertising will reach $1,380 billion in 2008 and grow to $2,515 billion by 2011. The team at Incendia Media is excited about helping further the progression of the Internet and being a part of what appears to be a historic time in technology. For more information on Incendia Media and its highly targeted, niche web properties visit them at http://www.incendiamedia.com
About Incendia Media:
Incendia Media is a next generation online media and publishing company that specializes in building targeted advertising audiences through niche specific social networking sites. We create real communities around authentic brands that emotionally connect with our users.
We create the technology for social networking and develop authoritative, content driven, high traffic web site properties, while building significant brand equity.
With offices in the USA and Canada, please visit us online at http://www.incendiamedia.com
MEDIA CONTACT:
Incendia Media
(805) 277-4710
media@incendiamedia.com
http://www.incendiamedia.com
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