Introduction to Pyromarketing

Around here we're big fans of Greg Stielstra's book Pyromarketing. I believe everyone (especially in the Internet business) should give it a good read. It describes how many companies are still failing their customers and gives some good solutions to common problems marketing people face today. It also provides good analogies to describe the steps of pyromarketing to the "uninitiated".

Here is a good introduction video to the pyromarketing book's principles:

I also found this video of Greg doing a speech where he describes the principles of Pyromarketing:

If you are interested in learning more, you can buy the book on Amazon:
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