What are sales conversions and conversion rates?

Increasing online sales conversions is one of the most important objectives when it comes to online business, yet often forgotten or unknown. Do you know what conversions are, how about conversion rates? Web lingo and the associated processes and objective of them are often neglected by the very companies who sell products or services on the web. So the word for today is Conversions, "oh sweet conversions".

What are conversions?
Specifically relating to online marketing and sales a conversion occurs when a visitor (prospective customer) performs the marketer's intended action. Often this intended action is an online purchase, but can be any action that meets your intended online goals such as filling out a survey or joining a newsletter.

What are conversion rates?
The conversion rate is the percentage of visitors who perform the intended action, simple!

As an example if we are selling a product online and our intended action is for a visitor to make a purchase then every purchase completed is a single conversion. If 100 visitors come to our website and 5 people make a purchase then the conversion rate is 5%, see you've got it. Incidentally 5% is typically seen as a really good conversion rate.

Okay now that you have the lingo down it is time take the next step with your web site and increase those conversions! My next spark will be titled '14 Simple Steps to Increase Conversions', touching on many way to do that. I know my titles are not that creative but they do meet another purpose 'Keyword Traffic', more web lingo to discuss in the future.

If you have an online term you want to know more about let me know. We have experts on staff to address just about any online question you may have.

Click here to read 14 Simple Steps to Increase Conversions