Incendia Sparks

Hey streetwear fans! We are finalizing the name for this revolutionary social commerce site and would like to get some feedback from you before we make a decision. Your feedback is important to us so check the final list of names out and tell us what you think. Here is some background to consider before choosing a name.

Smart Pricing has always received a lot of attention in publisher forums & online discussions and - next to MFA - it is probably one of the most important topics for publishers earning money from AdSense.

I have to also mention that; as we launched some poorly-converting sites with very low CTR (they were brand new sites in a very competitive niche), we saw an entire AdSense account of 35+ sites go from a very high CPM down (very far down) to almost exactly match that of the newer, poorly converting sites. So in our observation, it seems (from our experience and that of our peers anyway) that Google will smart price entire accounts even though you may only have one or two poorly converting sites.

What do they mean to you?

What is MFA and what does it mean to you the publisher? Basically MFA is "made for adsense" or "made for advertising" sites. What this means is, a company will create a page that is basically made up of 100% ads using targeted keywords. The MFA site owner will drive traffic to their various sites through different means including Google Adwords by supplanting those very same keywords in the AdSense system with hundreds if not thousands of ads that they buy for pennies.

To break it down:

AdsBlacklist (ABL) is a relatively new service for publishers that carry Google AdSense advertisements. Ads Blacklist claims to be able to increase your revenues by filtering out MFA (made for adsense) and penny advertisers. They do this by creating a list of sites you can ad to your Competitive Ad Filter. The unfortunate thing of course is that Google's Competitive Ad Filter only allows you to add up to 200 URLs in the list, and there are a lot more than 200 MFA sites potentially targeting your site's keywords.