Cognitive Bias and Heuristics in Online Open Systems

My recent knol examines relevant heuristics and cognitive biases in open systems on the Internet
How accurate or objective are product reviews and ratings? How well do public (online) conversations reflect the actual views of the participants? Do cognitive biases, selection biases and heuristics influence public interactions, reviews, ratings, conversations, etc. in open systems? To what degree? What can be done to reduce bias? This working paper represents a thought project style (i.e. non-experimental) exploration of these issues.

To read more, view the knol here: http://knol.google.com/k/dan-pothier/cognitive-bias-in-online-open-syste...